August 16, 2022 09:00 ET | Source: Medi-Tech Insights Medi-Tech Insights
BRUSSELS, BELGIUM, Aug. 16, 2022 (GLOBE NEWSWIRE) --
Continence is the ability to voluntarily control emptying the bladder and bowels effectively in a hygienic way while ‘Incontinence’ is the unwanted and involuntary leakage of urine or stool. Incontinence is estimated to affect approximately 400 million people globally. Continence issues can arise due to spinal cord injuries, birth defects, multiple sclerosis, or aging-related disorders including benign prostatic hyperplasia (BPH). To address these concerns, continence care products are widely used across medical facilities and they form an integral part of hospital & continued care in home settings for patients. It includes products such as intermittent catheters, external/foley catheters, urine bags, and products for bowel management (colostomy bags, nerve modulation devices, irrigation systems & other accessories).
Intermittent Catheters Are Expected to Continue Their Dominance in the Next Five Years
Intermittent catheterization is the use of a single-use catheter to drain the bladder on a regular or semi-regular basis. It is widely used over other forms of catheterization as it offers the following advantages:
“Intermittent catheters segment is differentiated with users preferring products proven to lower risk of infections & having greater ease-of-use. Patients typically use 3-4 intermittent catheters a day; often for many years. Because of its advantages, it is likely to continue to hold a major share in the coming years."-Director, Leading Continence Care Device Manufacturer, United States
The Trend of Forward Integration – A Key Winning Strategy
The key market players operating in the global continence care market are increasingly buying distributors/wholesalers to have deep-rooted penetration in key markets. The control of distribution channels provides prominent players more ability to increase their market shares even though the regulation requires distributors to carry competing products.
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Digital Patient Engagement – An Important Customer Acquisition Strategy
The leading players operating in the global continence care market are investing in various service platforms/programs and patient support apps to retain existing customers and encourage users to upgrade to newer devices/platforms. Programs offer patients educational tools, access to nurses, advice on products & ability to capture/compare data. Key players such as Convatec & Coloplast have launched comprehensive patient support/nursing staff/apps to ensure strong patient engagement.
Technological Advancements Are Driving the Global Continence Care Market
The global continence care market is technology-driven and is marked by constant product enhancements/innovations. For instance,
Organic and Inorganic Growth Strategies Adopted by Players to Establish Their Foothold
The global continence care market is marked by the presence of both established and new industry players. Players operating in the market adopt both organic and inorganic growth strategies such as acquisitions, and new product launches to garner higher market share. For instance,
The global continence care market is expected to continue to grow in the coming years due to the aging population, penetration potential of intermittent catheters (ICs), improving access to healthcare in emerging markets, expanding middle-class population, better awareness & healthcare coverage, and growing cases of incontinence.
Competitive Landscape Analysis: Continence Care Market
The continence care market is marked by the presence of established market players such as Coloplast, Wellspect, Bard/BD, Hollister, Convatec, Teleflex, B. Braun, UROMED, Renew Medical, and VitalCare among others.
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Ruta Halde Associate, Medi-Tech Insights +32 498 86 80 79 info@meditechinsights.com https://meditechinsights.com/ https://www.linkedin.com/company/medi-tech-insights/